About Us

Our Business Mission

We are dedicated to providing our clients with biotech active  ingredients which give  their cosmetic products  superb efficacy and unique competitive edge. We are proud that we produce our active ingredients in an eco-friendly and sustainable way.  

Our Company

Innova BM Ltd develops and produces innovative active ingredients for the cosmetics industry based on plant stem cells and in vitro cultures. The company applies cutting edge biotechnological approaches and designs innovative methods to provide highly efficient plant-based cosmetic ingredients.

Innova BM Ltd. is an international project based in Bulgaria – the land of thousand herbs. Comparatively small in size, Bulgaria is the third biggest producer of herbs and spices in Europe and is a leading world exporter of medicinal plants. The country is world famous for its essential oils, especially the oil from Rosa damascena, also known as the Bulgarian Rose. Building upon the best traditions of herbal medicine, our team of international scientists has combined the power of nature with innovative bio technology.

Inspired by the proven beauty-enhancing qualities of herbs and medicinal plants, we developed a line of active ingredients for skin and hair care based on the stem cells and other in vitro cultures of selected plants.

We use cutting edge science and innovative proprietary biotechnology to produce unique active ingredients of outstanding efficiency based on plant stem cells (de-differentiated cells). Plant stem cells are renowned for their potential to protect the epidermal stem cells from internal and external stress factors and delay the aging process.

The most prominent quality of meristematic cells derives from the possibility of influencing the intercellular content in the process of their bio-reactor cultivation. Imitating nature, we expose the cells to stressors inducing them to overproduce specific substances responsible for the plant’s desirable cosmetic qualities. In this way, we obtain ‘super cells’ in which their natural potential for DNA protection, hydration, anti-wrinkle, etc., has been considerably enhanced without any gene modification. Therefore, our stem cell extracts and emulsions are very effective as active cosmetic ingredients. Apart from their superb qualities, the biotechnological approaches used allow uniformity of phyto-chemical composition, sterility and complete lack of natural contaminants. In addition, the production process protects the environment by completely eliminating soil depletion and preserving bio-diversity.

Not only are active ingredients with stem cells more potent in cosmetics than the respective plant extracts. Among the technological approaches in releasing the active components from the stem cells, Innova BM’s technology ensures products with superior efficacy and potency. Instead of using dried and powdered stem cells, we incorporate into InnovaStemCells the whole natural wealth of the living cell, preserving the synergy of its integral undiminished activity. Our active ingredients are more concentrated, richer, with higher cosmetic potency.

Innova BM Ltd is the only company producing in vitro culture of Haberlea rhodopensis (patent pending) and stem cells from Rosa rugosa Thunb.